- IDEA - International Dental Exhibition Africa goes to Morocco

In 2019 IDEA, the dental trade-show and scientific congress organized by UNIDI (the Italian Dental Industries Association) heads towards Morocco: the next edition will be held in Casablanca at the Hyatt Regency Hotel from 20th to 22nd June 2019.

The last edition in Addis Ababa was a real success: IDEA 2017 hosted 50 International Companies and more than 3.000 dental, medical and pharmaceuticals professionals coming from several African Countries. The current political instability of Ethiopia anticipated the decision to move IDEA to North-West Africa, scheduled for 2020.

In 2019 IDEA will become the perfect hub for North and West Africa and for Maghreb Countries – especially for Algeria and Tunisia, and the unmissable opportunity for dental Companies that are approaching the African emerging market.

Morocco is a strategic location that links Europe to Africa; Morocco is among the most stable countries in the region, both from a political and economic point of view, and one of the fastest growing economies in Africa with an annual growth rate of 5%.

Casablanca is the new investment capital in Africa.

IDEA 2019 will have the same winning format of the past editions: the commercial exhibition with international Companies will be accompanied by an intensive scientific programme with international speakers, conferences and practical workshops, organized by UNIDI with the support of the National Association of Dentists, and the National Association of Dental Producers and Distributors; the exhibiting Companies will contribute organizing their practical workshops.

Besides, a numerous group of dealers will have the chance to get in touch with international manufacturers in their own continent: the International Buyers Program will involve dealers from Cameroun, Ivory Coast, Ghana, Mali, Nigeria and Senegal, selected by UNIDI in partnership with ITA.





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